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Our Vision

Annually certified as a Great Place to Work, Watercrest stands as a beacon of quality senior living by creating a sense of family in a company where servant leaders collaborate to honor our elders.

Our Mission

To Welcome, To Care, To Serve.

Principles of Service

  • Serving a purpose greater than ourselves.
  • Acting as trusted advisors.
  • Honoring our fathers and mothers.
  • Raising people up.
  • Creating meaningful, memorable, and unique experiences.
  • Committing to excellence as the expectation in everything we do.

Executive Leadership

MARC VORKAPICH

MARC VORKAPICH

Principal and Chief Executive Officer

Core value: Faith

"Our collective values will determine the extent to which our collective vision is realized."

JOAN T. WILLIAMS

JOAN T. WILLIAMS

Principal and Chief Financial Officer

Core value: Genuine

"Our associates are our greatest asset, therefore our most important investment is in them."

Johnita Jackson

Johnita Jackson

Vice President of Clinical Operations

Core value: Honesty

"Honesty, Kindness, Compassion and Love are values we all must possess to ensure our seniors receive the best possible care during this most important time of their lives."

Kaleigh Petree

Kaleigh Petree

Vice President of Sales Operations

Core value: Integrity

"Integrity isn’t about perfection — it’s about consistency, honesty, and owning your impact."

STEPHANIE L’HEUREUX

STEPHANIE L’HEUREUX

Vice President of Financial Operations

Core value: Dedication

"Success is loving and believing in a purpose. Caring for others how we want ourselves and families cared for is a truly fulfilling, lifelong commitment."

SHEENA JEFFRIES

SHEENA JEFFRIES

Director of Resident and Family Experience

Core value: Collective Cooperation

"My dementia background is rooted in the Montessori techniques for dementia care, which at its foundation holds to the principles of independence, environment, and engagement. What I seek to provide for my residents is a place where they can be themselves, judgement free. A place where they are encouraged and engaged in meaningful experiences where they are able to live, learn and thrive successfully."

JESSICA DESJARLAIS

JESSICA DESJARLAIS

Director of Associate Experience

Core value: DETERMINED

"The most rewarding feeling is to serve others while making a difference in their life."

Kim Haddon

Kim Haddon

Regional Director of Operations

Core value: Dependable

"Be the reason someone feels seen, heard, valued, loved, and supported."

Colby Johle

Colby Johle

Regional Director of Operations

Core value: Integrity

Great Leadership is about human experiences. It's not a formula or a program....it is a human activity that comes from the heart.

Anna Dodd

Anna Dodd

Regional Director Sales Operations

Core value: Belonging

"Treat each person you encounter as if they were your own family — only then can you provide the highest level of care, compassion, and service."

Samantha Sipe

Samantha Sipe

Operations Specialist

Core value: Passion

“Our consistency in providing excellence is built upon the passion of our associates.”

Kimarie Lawrence

Kimarie Lawrence

Clinical Specialist

Core value: Positivity

"Positive minds create beautiful futures."

Dominique Fruzynski

Dominique Fruzynski

Clinical Specialist

Core value: Purpose

"Never underestimate the power of a touch, a smile, or a listening ear. Even the smallest act of compassion can turn a life around. Be humble and kind."

Patrick Reeder

Patrick Reeder

Plant Operations Specialist

Core value: Faith

“Grounded in Faith and humility, I am here to serve those in our care, in any way I can. Serving gives me joy, which I pray brings joy to others.”

Kayla Holloway

Kayla Holloway

Regional Accountant

Core value: Dependability

"Dependability is always being there for those who need us, following through on commitments, and consistently accomplishing tasks to the best of our abilities."

Bryant Contreras

Bryant Contreras

Regional Accountant

Core value: Listener

"When you take the time and acknowledge someone for what they do and say, it goes a long way in how they will perform. Take the time to actively listen to people and they will thank you for it."

Anne Ferrer

Anne Ferrer

PAYROLL SYSTEMS MANAGER

Core value: Humility

“Humility is being selflessness enough to listen beyond your needs.”

Darlene Wirag

Darlene Wirag

Accounts Payable Specialist

Core value: Kindness

"Kindness improves our quality of life in the workplace as well as in the community. It brings people together"

Aligned Consultants

Michael Marlow

Darlene Wirag

Sales Training

CORE VALUE: Service

"There is no greater usage of our time and talents than to be in service to others. Serving others is not just a way of life, it is a way to live life fully."

Rose Pietras

Darlene Wirag

Marketing

CORE VALUE: Commitment

"Generations before us have graced us with wisdom, knowledge, and principles without which we could not succeed throughout life’s journey. We now hold the key to their future; we have a responsibility to provide our seniors a respectful and dignified quality of life deserving of their contributions."

Crystal Selman

Darlene Wirag

Human Resources

CORE VALUE: Integrity

"Lead with unwavering integrity, guided by a moral compass that always points north."

Community Operations Mentors

James Brassard

James Brassard

Executive Director

Core value: Responsiveness

Diann McDonough

Diann McDonough

Community Relations Director

Core value: Inspiring

Chrissy Heaton

Chrissy Heaton

Memory Care Director

Core value: Love

Sarah Reaws

Sarah Reaws

Memory Care Director

Core value: Passion

Keith Montgomery

Keith Montgomery

Environmental Services Director

Core value: Genuine

Emmanuel Florez

Emmanuel Florez

Executive Chef

Core value: Patience

Cheryl Welch

Cheryl Welch

Business Office Manager

Core value: Integrity

Shannon Rochester

Shannon Rochester

Business Office Manager

Core value: Compassion

Community Leadership

Jennifer Butler

Shannon Rochester

EXECUTIVE DIRECTOR
BUENA VISTA

CORE VALUE: Genuine

"Leading with compassion, sincerity and transparency creates a community culture that everyone is proud to call home!  Surrounding ourselves with love, life and laughter, makes those impossible moments possible."

Kathy Wiederhold

Shannon Rochester

Executive Director
Spanish Springs

CORE VALUE: Determined

“It is a blessing to create joy and new experiences for both our residents and our associates every day. Everyone wins on a team that is committed to serve.”

Bobi Kruemberg

Shannon Rochester

Executive Director
St. Lucie West

CORE VALUE: Purpose

"The only times that matter are the times we spend making a difference in someone else's life"

Tim Pierelli

Shannon Rochester

EXECUTIVE DIRECTOR
PALM BEACH GARDENS

CORE VALUE: Evolve

"To grow, improve and adjust in respond to new challenges and opportunities. Having a commitment to ensure that our residents and associates not only live, but thrive in an environment that supports their well-being, their dignity, and their happiness."

Diana Marks

Shannon Rochester

Executive Director
Fredericksburg

CORE VALUE: Excellence

“Excellence is an attitude. A result of being consistent, intentional, sincere and having a vision to see obstacles as opportunities. Excellence is achieved through teamwork.”

Lauren Adams

Shannon Rochester

Associate Executive Director
Myrtle Beach

CORE VALUE: Compassion

"True leadership begins with service. Every step I take in this field is driven by a desire to grow, connect, and create a lasting impact in the lives of those I serve."

Declan Williams

Shannon Rochester

Associate Executive Director
Winter Park

CORE VALUE: Empathy

"Serving with empathy and collaborating with our residents, their families, and our associates is at the core of everything we do. Together, we create a community where everyone is cherished and supported.”

Colby Johle

Shannon Rochester

Regional Director of Operations

CORE VALUE: Integrity

Great Leadership is about human experiences. It's not a formula or a program....it is a human activity that comes from the heart.