Development

LifeBuilt Architecture

LifeBuilt Architecture is a design firm specializing in senior housing with over twenty-five years of experience in multifamily, retail, office and renovations. We provide an atmosphere of collaboration that benefits communities and the end users to our designs. Our experience has shown that great architecture is not just a production, but rather an evolution of ideas that grow from the base of all team members. LifeBuilt’s process brings the full spectrum of the designer, contractor, developer, user and engineer together to provide an honest approach to maximize the project budget, design and schedule in a manner that builds the foundation to what is called LifeBuilt Architecture.

LifeBuilt’s unique approach and experience results in not just the production of designs and construction, but strong relationships. Our process strengthens the bonds with our clients and our team members to provide a culture of trust that all relationships are built upon. These relationships are then leveraged to maximize both the experience of the design and process of its physical construction.

Ryan A. Lee

Ryan A. Lee

Architect

“I’m honored to be a part of the Watercrest team. From the beginning, Watercrest has shown a culture of trust, experience and expertise that exemplify their philosophy. I appreciate the working relationship and look forward to being a part of the creative vision for future properties!”

Inspire. Involve. Innovate.

Driven by innovation and a desire to enhance life experiences, Penn-Florida Companies is a real estate development firm that is changing the way people experience commercial, residential, and hospitality properties. For more than 30 years, Penn-Florida’s track record throughout Florida has been outstanding. The firm’s rapidly expanding portfolio includes the ownership and management of millions of square feet of assets, with new development plans adding to that figure daily. Known for diligence and exacting attention to detail, Penn-Florida has earned a reputation for continually meeting or exceeding performance goals for investors, residents, and the greater surrounding communities for each of their projects.

Walker & Company

Walker & Company, Inc., a diverse Commercial General Contractor and Construction Manager, has been constructing buildings of exceptional quality in all segments of the Central Florida market since 1974. We have successfully completed over 30,000 multifamily units including more than 4,000 beds and units of Senior Housing including Independent and Assisted Living facilities and Skilled Nursing and Memory Care.

Lance Walker

Lance Walker

Jr., President, Walker & Company, Inc.

“We are grateful to have been a part of the Watercrest team since the first project. When Marc and Joanie shared with us their passion for delivering quality projects with a high level of care for Seniors in Florida we embraced their vision and haven’t looked back. Our firms shared values and integrity in building relationships and in building great communities together is a true collaboration.”

MBV Engineering

MBV Engineering, Inc. has served the State of Florida for over 30 years providing civil, structural, and environmental engineering services. Over the last 5 years, our firm has expanded to provide services within the southeastern US adding Georgia, South Carolina, and North Carolina. Our firm prides itself on our long standing reputation for the ability to complete high quality projects on time and within budget. We attribute this to our firm’s commitment to our clients and our team’s ability to quickly adapt to meet project milestones and budget requirements.

Todd Howder

Todd Howder

Vice President

“MBV Engineering is honored to be accepted into the Watercrest family and continues to be very impressed with the level of excellence and servant leadership provided by all of its development team members. Having provided nearly 35 years of engineering services for the development industry, we consider Watercrest to be one of the most prestigious, honorable and unifying companies we have had the pleasure of working with. We look forward to our continued partnership with Watercrest and being part of a family whose mission is to welcome, to care and to serve.”

Dwell Design Studio

Dwell is methodically unconventional: designing clever spaces that aren’t outlandish or lacking purpose. We’re notoriously accurate: producing some of the cleanest documents this side of the Planet. And we’re solid people: easy to work with, fun to be around and void of pretension.

Sound different? Just wait until you work with us.
At Dwell, we like to think big and small—producing high-minded concepts without losing sight of the details. Our default isn’t to look at previous projects for quick and dirty drawings. On the contrary, we know how to balance creativity with tight timelines and budgets. From senior living communities, mixed-use and multi-family to hospitality, we look way beyond basic garden style buildings to give you designs that offer people a reason to stay—and come back for more.

Jason Shepard

Jason Shepard

Creative Director

“We are excited to be partnering with Watercrest. Their depth of knowledge, operating culture, and senior management team have been incredible to work with. Marc and Joanie’s passion for serving seniors and their associates circulates throughout their entire development team. Watercrest’s expertise and high quality design helps us to create a precise set of documents and details that their construction team demands. Their team learns and innovates on every new project as they continue being the leading developers and managers in the senior living industry.”

EMJ Construction

Founded in 1968, EMJ Construction is a general contractor with a mission to provide exceptional experiences to our clients, partners, and colleagues. Empowered by our desire to serve and guided by our core values, our EMJ team works to consistently deliver an exceptional construction experience to our clients. It’s the reason we bring together experts in a range of specialties – to understand what our client’s value and meet their expectations.

Chas Torrence

Chas Torrence

“Our purpose is to be people serving people,” said Chas Torrence, EVP, EMJ Construction.“That means our focus isn’t just on buildings or beams, but on the people who will be using the buildings. Watercrest creates world-class senior living communities. We take our work for them, and the quality of life of those who will live there, personally. We are honored to be a part of this great team.”

INTERIOR DESIGN ASSOCIATES, INC.

Founded in 1981 and reimagined in 2012, Interior Design Associates, Inc. (“IDA”) is nationally recognized as a powerhouse in senior living interior design. With over 150 senior-centric projects under our belts, we understand that good senior living is really just good living… spaces that are not just beautiful and functional, but that enrich lives by inviting curiosity and conversation. Though we are based in downtown Nashville, TN, our projects span across the US. We have the ability to capture a local vibe such that residents are often surprised to learn that we aren’t their neighbors. At IDA, we take pride in designing and fully implementing spaces that provide functionality and longevity while remaining warm, elegant, and inviting.

Jen

Jen

IDA is blessed to have been part of Watercrest’s story from the very beginning. We partnered with Marc, Joanie, and the rest of the team on their flagship project in Orlando, Florida and on every Watercrest project since. Working with Watercrest is rewarding on so many levels; I find that Watercrest and IDA share a set of values that has cemented a very symbiotic relationship between our two companies over the years. Integrity, quality, ingenuity, and a strong sense of service are the ties that bind us, and extraordinary communities are our legacy.

Operations support

Always Designing for People

It is easy to say that our associates are our greatest asset but investing in our most valued asset goes beyond just words. It permeates the organization and drives the way we operate each and every day. An essential piece of our investment is the human resources, talent management, time and attendance and payroll system we selected. ADP Workforce Now fully integrates all these key functions and is accessed through a Portal that all our associates can access for real time information about their employment, career path, benefits and training. ADP understands that “work is about more than just getting paid – it’s about achieving something greater, every day.” ADP serves over 810,000 clients in more than 140 countries and has the size and experience to perfectly tailor the solution for Watercrest so we may serve our greatest asset, our associates.

Louise Cannizzaro

Louise Cannizzaro

“At ADP, what we do is about people. We believe each person counts and the key to our growth and success comes from the strength of our client relationships. Watercrest’s similar dedication to their people and residents was clearly evident as soon as I met their team. With a common philosophy of how we run our businesses, there’s no doubt we’ll have a long and profitable partnership.”

ProfitSword

ProfitSword provides the most comprehensive business intelligence tools for businesses today. ProfitSword’s award winning web-based applications are currently in use by more than 80 companies representing more than 3,000 businesses around the world. ProfitSword’s applications provide automated, seamless data integration within the operating environment. The four core applications are ProfitSage, ProfitPlan, ProfitPace, and ProfitWizard which allow owners and operators to manipulate the data for forecasting, budgeting, daily income journals, accounts payable, revenue pacing and ad-hoc reporting/analysis. Our most recent upgrades to the platform include user based dashboarding and the ability to create “what-if” scenarios within your budget or forecast. Data is shared via the web in real-time and reporting is instantaneous. From executives to front line managers, everyone will have the most recent information at their fingertips on one common platform, improving efficiency and communication and increasing productivity and profits!

COLIN FINDLEY

COLIN FINDLEY

“ProfitSword is proud to be partnered with Watercrest Senior Living, providing real-time data and information to communities and operations managers which will allow them to spend more time with their residents. The efficiencies our solutions provide will allow directors more training time with associates which translates to better care for residents!”

VP Business Development

Far Out Solutions

Far Out Solutions is an international technology management and service provider. We offer complete solutions for both business and residential client which make operating your IT needs affordable, manageable and effective for either a low monthly fee or on an as needed basis. Far Out Solutions provides a broad range of customized technical services such as managed services, networking, low voltage construction , project management, IT staffing, consulting, training, intranet/internet applications, third party hardware and software integration, voice and data services and more. Our philosophy is that business goals and business requirements should always drive technology investments. We believe that technology, when properly implemented and managed, has the capacity to significantly help an organization achieve its mission.

Zaid AlChalabi

Zaid AlChalabi

“Far Out Solutions and I personally appreciate and are so thankful for our partnership with Watercrest. We share in one very important value, caring about our customers. It is always a pleasure working with Watercrest because of their mission to make the world a better place for so many. Their very important influence in the community and their commitment to their customers is never forgotten.”

COO of Far Out Solutions

Yardi

Watercrest Senior Living Group chose Yardi Voyager because we needed a comprehensive solution with accounting, billing, clinical assessments, care management, and marketing features built into a single, business-wide platform. Because Watercrest’s Yardi Voyager system is hosted and managed by Yardi Cloud Services, we can focus on growing our business and not have to worry about setting up and maintaining the database infrastructure.

Eric Kolber

Eric Kolber

“We strongly value our relationship with Watercrest as they go beyond being a client and fully engage in the development process with Yardi,” says Eric Kolber, Vice President of Yardi’s Senior Housing division. “Watercrest’s input during software development is truly valuable and benefits all of our Senior Housing clients.”

Crandall Corporate Dietitians

Crandall Corporate Dietitians’ commitment is to deliver unsurpassed service with loyalty and integrity as our cornerstones. As the nation’s largest dietary consulting firm, we strive to continually exceed our customers’ expectations by providing comprehensive leading-edge management, clinical and menu systems. Crandall has both the technical capabilities and the experience necessary to provide superior professional service with a personal touch.

Linda Crandall RD, LD

Linda Crandall RD, LD

CEO and Owner

”Our longstanding partnership with the Watercrest leadership team is highly valued and we are thrilled to be working together to bring consistent, high quality consulting and dietary systems to your communities. We look forward to growing with you!”

Chandon Nicholas

Chandon Nicholas is a creative brand development firm focuses on web & graphic design, brand development, marketing strategy and public relations. Our individualized process features a customized path to showcase our client’s ability to differentiate and excel. Emphasizing a collaborative approach, we focus on defining an identity and merging all aspects of the brand, products, services and culture into a coherent and fully integrated product. Having received numerous awards since inception from acclaimed GD USA annual competitions, Chandon Nicholas creates and delivers value to clients through brand development.

Kathryn Vorkapich

Kathryn Vorkapich

Director of Public Relations

“Watercrest understands the importance of delivering meaningful, memorable and unique experiences by cultivating a purposeful brand with a focused message. In our partnership with Watercrest, we are inspired by the collaborative and creative process of driving a dynamic message to their audience while continuously evolving with a strategic path for the future.”

KeyCom

KeyCom has been a reliable Orlando-based technology provider since 1984. In Central Florida alone, we have earned the right to call over 4,000 corporations, schools, embassies, theme parks and government entities our clients. We work exceptionally hard to maintain a culture that is worthy of your trust. That culture brings forth products, solutions, and most importantly, advice that’s not artificially guided by any single manufacturer. It’s our promise to discover and tell the truth about what solutions are proper for the market place and proper for you. Behind the products are the people. Our average employee tenure triples the service industry standards, and our collective mindset of performance–before–profit has proven successful for over 25 years. Perhaps this helps explain why 83% of our new customers were referred to us. So find out who we are. You’ll meet real people rewarded by helping others. It’s that simple.

Deborah Huddleston, Sales Engineer

Deborah Huddleston, Sales Engineer

“From the moment I met the Watercrest team, I was so impressed with their culture and their passion for serving seniors. What I appreciate the most working with Watercrest is their commitment and ability to understand the markets they serve. They approach each site strategically by engaging in the local community to identify its specific needs. It is such an honor to be part of creating the vision for the next generation of assisted living communities.”

Vantage Group

Vantage Group delivers well-researched, detailed site analysis and feasibility reports to suit specific informational depth requirements for each client, lending attention tailored to each project’s potential. Specializing in assisted living and memory care, we research, analyze, prepare, and interpret our market reports and resultant recommendations with emphasis on specific brand fit and the product model’s unique design and benefit to the market. Our reports evaluate comprehensive market elements including demographics, demand, competitive supply, state regulation, and market strengths and insufficiencies.

Our proficiency is enhanced by years of experience and expertise in management, operations, sales and marketing within the senior living industry, affording us (and ultimately our clients) a thorough knowledge of a specific market and its unique trends and needs. In this way, we are able to present summaries and recommendations designed for success, rather than a generic market study that may present facts (the science) without regard to market exceptionalities (the art). In the senior living industry, one size does not fit all.

Rose Pietras

Rose Pietras

Director of Market Research

“An organization is only as strong as the team behind it, and Marc and Joanie have demonstrated an unparalleled dedication to understanding each market’s unique distinctions in order to develop communities that are destined for success. The Watercrest culture is built on cornerstones of trust, strong work ethic, operational excellence, and passion for serving seniors and those who care for them. Vantage Group shares these values, and we are proud to be a part of the Watercrest vision.”

The Guardian Florida

The Guardian Florida partnership has seven offices that efficiently serve the entire state and select areas of southern Alabama. Each office is led by a local president/owner, enabling us to be sensitive to local market conditions and to respond quickly as they change.

Keeping our leadership close to our customers means that you can get to Guardian decision-makers quickly and without the interference so often created by corporate red tape. No matter where in Florida you do business, Guardian Pharmacy has you covered.

The Guardian Pharmacy of Florida locations are part of a nationwide family of pharmacies whose support center is located in Atlanta, GA. Through a combination of solid acquisitions and greenfield startups, Guardian Pharmacy of Florida has carefully crafted a network of coverage designed to meet the needs of customers in every corner of our great state.

Like our colleagues throughout the U.S., we provide pharmaceuticals and pharmaceutical services to assisted living, skilled nursing and correctional facilities, to hospice programs and to behavioral health group homes.

Through our unique business model, we create value for our customers by combining local ownership with the strength of national support services. We work seamlessly to meet the needs of customers of all sizes and dimensions.

Brian Rosati

Brian Rosati

President/Owner

“Guardian is excited to be a partner with Watercrest. When we first met with the management teams at Watercrest, we knew their commitment to the residents matched the same mission Guardian has to the residents we service. This symbiosis made the two companies a natural fit in providing superior care to all of their residents!”

Alltrust Insurance

Alltrust Insurance is an Employee Benefits Firm, headquartered in Palm Harbor with 4 offices in Florida. We are part of the Acrisure family, a national organization with 190 location nationwide, focused on excellence in insurance, risk management and benefits design.

Steve Hall is our Market President and Senior Consultant working with CEO’s, CFO’s and HR Directors to offer sustainable benefit packages that attract and retain top talent. Steve and his Team have a passion for the Assisted Living and Hospice market with Steve serving as an Executive Board Member of Tidewell Hospice and Pontus Health, a strategic alliance between Stratum Health System and Empath Health System serving more than 16,000 patients a year.

Steve Hall

Steve Hall

Market President

“Working with the Watercrest Team to offer competitive benefits for their colleagues is a privilege we do not take lightly. From the moment we read the website and the commitment to Servant Leadership my team and I knew we were in for a great relationship. The leadership and employees are first class and the facilities are second to none.”

Sagely

Sagely is a leading provider of technology tools, marrying the power of software, data, and the human element to empower caregivers, elders and their families to improve the well-being of seniors. The Sagely Efficiency program and Enterprise features have been implemented in Watercrest Senior Living communities throughout the southeast.  These tools measure and provide understanding of resident engagement, which improves the effectiveness of wellness programs and each resident’s journey to well-being.

“We are excited to bring Watercrest tools to help optimize their programs and are very much looking forward to growing together,” says Nicole Schroeter, senior director of business development for Sagely.”

Utilizing features such as the Family App, Sagely Prints, and Sagely TV Signage, strengthens family engagement and connections, improving the quality of life for residents.  Engagement directors can streamline their workflows, save numerous hours on administrative functions, and spend more meaningful time with residents.

Mike Rethage

Mike Rethage

SVP OF SENIOR LIVING FOR SAGELY

”Through our partnership with Watercrest, we can further accomplish our mission of helping residents live their best lives and provide the means to proactively communicate in a meaningful way with resident’s loved ones. Watercrest adapts to the needs of their residents and family members, and we are honored to help them serve older adults.”

Troy Social

Troy Social is a boutique agency specializing in social media management and content production. Our personalized approach dives deep into businesses, understanding processes and people to effectively communicate unique stories. When it comes to senior living, we prioritize patience, compassion, and a drive to share stories about and within communities, showcasing vitality and building trust. Troy Social strives to captivate audiences, cultivate loyalty, and elevate online presence.

Regan Troy

Regan Troy

“Working hand in hand with the Watercrest family has been an absolute joy. From the moment I stepped into their world of senior living, I was greeted with warmth, compassion, and an unwavering commitment to serving others. Marc and Joanie’s leadership is nothing short of exceptional, embodying the true spirit of Servant Leadership. The Watercrest team’s dedication to excellence is evident in every aspect, from their top-notch communities to the genuine care they provide to residents and their families. It’s an honor to collaborate with such a remarkable organization, united by a shared passion for making a positive impact in the lives of seniors. Together, we’re creating a digital presence that reflects the heart and soul of Watercrest, and I couldn’t be more grateful to be part of their extraordinary vision!”