Jennifer Butler


Jennifer brings to Watercrest 20 years of senior living experience.  She began her journey in 2003 as a Senior Living Advisor. It was in this role that ignited her passion for serving seniors and providing support to their family members. Shortly after joining the healthcare industry, Jennifer’s beloved Nana was diagnosed with dementia. Navigating the disease process with a member of her own family prompted Jennifer to find ways to expand her knowledge in her field. Ensuring that older adults living with memory loss receive the highest quality of care is a key daily driver for her.

In 2005, Jennifer became a licensed administrator as she loves being a part of a community setting and finding ways to connect people by building genuine relationships.  Over Jennifer’s career, she has made it her mission to learn all aspects of healthcare.  She has operated Home Health agencies, In-home care agencies and held operational leadership roles as Executive Director in large continuum of care communities that included Independent Living, Assisted Living, Memory Care and Skilled Nursing.  Jennifer is a certified Administrator in New Jersey and Florida as well as a Certified Dementia Practitioner. She volunteers annually with the Alzheimer’s Association to help raise funds for research for a cure.

She has had the opportunity to help mentor and develop many associates over the years to grow into key community leadership role and purse advancements in the healthcare field.

Jennifer and her husband, Shawn, are originally from New Jersey. In 2016, they were more than happy to leave the snow behind and move to sunny Florida. Although they live in Florida, they remain “huge” Philadelphia Flyers hockey fans. Together, Jennifer and Shawn have four grown boys: Brandon, 28, Christian and Jacob 23, and Anthony 21. They have two adorable grandchildren; Trinity, 3, and Julian 1.

When Jennifer is not at her community, her and her husband enjoy taking adventurous day trips such as helicopter rides, nature hikes, exploring different beaches, and navigating the shopping outlets on a Saturday! She also enjoys finding ways to express her creativity, whether it is painting, gardening or her new project of learning how to play the guitar.

Marsha Sottung

Marsha Sottung,
Executive Director – Richmond, VA

Marsha began her career serving seniors at an early age. After graduating with a degree in Medical Assisting and Terminology while working at an Assisted Living Facility, her passion for senior care grew. At the age of 21, she became the youngest Assisted Living Administrator in the state of New York.

For the past 30+ years, Marsha has assumed many roles in long-term care, assuring dignity and respect for her residents. From a Certified Nursing Aide, to Director of Operations and as a Regional Manager, Marsha has a wealth of expertise and knowledge of the senior population. Marsha is a Certified Dementia Practitioner, a licensed Assisted Living Administrator and an Assisted Living Preceptor.

Marsha is a proud mother to Alicia (Bryan) and Nicholas (Haylee), and a “Nonna” to her four beautiful grandsons. When Alicia and Bryan relocated to central Virginia because of military obligations, Marsha wasn’t far behind them. She left New York shortly after, and has enjoyed the Virginia weather ever since She spends all of her free time by the ocean, enjoying summer vacations in the Outer Banks. She enjoys traveling, cooking family meals, cozying up with a new novel, and walking for self care.

Nat Watkins

Nat Watkins,
Executive Director – Macon, GA

Nat, the son of educators, grew up in the small town of Griffin, Georgia where he learned the values of service and compassion. His parents taught him to always be humble and put others first.

In his business career these values served him as a business owner, mortgage banker and restaurateur before he began his career in senior living in 2011. Nat has served as Director of Food and Beverage and Marketing Director prior to becoming an Executive Director.

Nat studied at The University of Georgia and Macon State University earning a Bachelors Degree in Health Services Administration.

Nat and his wife, Catharine love spending time with their family Richard and his wife Courtney, Maiben and her husband Taylor, and Mary Cate. Recently they have become the proud new grandparents of Nathan.

In his spare time, Nat enjoys the company of family and friends along with cooking and entertaining others with his culinary skills.

Hunter Weaver

Hunter Weaver,
Executive Director – Myrtle Beach, SC

Hunter joined Watercrest Senior Living with a life-long love for the senior care industry. She began her journey in healthcare by volunteering at her mother’s senior living community at a very young age. This is when she knew she had to follow in her mother’s footsteps. After receiving her degree in Healthcare Administration in 2017, Hunter began her senior living career as a Sales and Marketing Liaison for an assisted living community in Myrtle Beach. From there, she quickly grew into learning more about the operational aspects of senior living, and in 2018 received her South Carolina Long Term Care administrator’s license. In 2018, Hunter left her hometown and moved to Summerville, SC for the opportunity to make a difference as an Executive Director. After two years in Summerville Hunter has moved back to her hometown to serve the seniors of Myrtle Beach.

Hunter’s experience of watching her mom interact with residents, families, and staff has given her a better understanding of providing quality care, while supporting and encouraging team members. She believes that quality of life is not only about the individual’s experience, but for the families as well, who are learning how to navigate this decision-making process.

When Hunter is not serving seniors, she enjoys time with her friends and family. Her best days are spent on the water with her fur babies, Molly and Maverick.

Matthew Stephen

Matthew Stephen,
Executive Director – Buena Vista, FL

Matthew began his career in senior living in his hometown of Saint Petersburg, Florida back in 2012. He quickly grew into the position as Executive Director and felt such passion for seniors. Matthew has since owned/operated communities throughout the southeast region in Florida, Georgia and Tennessee. During that time, he held many roles as Vice President of Operations, Executive Director, Marketing Director and often times a caregiver. Matthew was also named Executive Director of the year by Florida Senior Living Association.

Matthew has been married for 14 years to Precious, who is in sales and marketing. They have one daughter who is extremely passionate about school and cheerleading. They consider themselves a Disney family and when he is not working, can be found at Disney with his family enjoying rides and eating those famous Disney snacks. 

Kathy Wiederhold

Kathy Wiederhold,
Executive Director – Spanish Springs, FL

Kathy has been serving seniors most of her life. She started as a candy striper in a rural hospital that was both acute care and long term care. Little did she know that experience, along with a loving grandmother who retired at 75, would spur her to the career she loves today.

After graduating college from Eastern Kentucky University, she began her career in healthcare marketing but inevitably found her calling in serving seniors. While her passion is memory care, Kathy believes the same principles that we apply to serving those with memory loss should apply to all our advancing population – value the individual with dignity and respect, never stop creating new experiences or memories, and always validate who they are and the life they’ve lived.

Kathy is the proud step-mother to three beautiful grown “children” and 5 grandchildren, and aunt to over 50 nieces and nephews, great nieces and nephews and great-great (!) nieces and nephews. Kathy and her four-legged son, Beau, live in The Villages.

Kim Haddon

Kim Haddon,
Executive Director – Santa Rosa Beach, FL

Kim recently relocated to Niceville, FL with her husband Will and two sons ages, her daughter is a 3rd grade teacher in Mobile, AL, who also serves in the Army. Kim is originally from Maine and moved south 6 years ago.

Kim began her career in healthcare almost 20 years ago starting as a Certified Nursing Assistant and Med. Tech. She moved into mental health supports and became the Director of a Mental Health Facility. Kim expanded her expertise and knowledge by serving as Culinary Director, Programming Director and she was an Executive Director in Assisted Living and Memory Care communities for 8 years.

She honors her commitments by being reliable and builds trust by holding herself and her team members accountable. Kim welcomes obstacles and embraces challenges. She understands that great teamwork is the secret to achieving great things.

Kim is a passionate senior living professional dedicated to creating enriching, inspiring, and rewarding environments for our residents, families and employees.

Kim is also devoted to animal rescue and has rescued/rehomed over 100 cats and kittens since 2015. Kim loves to bake and sharing her creations. She also enjoys spending time at the beach.

Bobi Kruemberg

Bobi Kruemberg,
Executive Director – St. Lucie West, FL

Bobi grew up in the snowbelt of northeastern Pennsylvania. Soon out of college, she grew tired of the cold and made Florida her home over 20 years ago. Bobi comes to Watercrest with an incredibly diverse background. She started her career in TV broadcasting and theatre production while simultaneously managing restaurants to pay the bills. Early on in her career she began to branch out into many different avenues with a strong motivation to contribute to the betterment of something bigger than herself. Bobi was a successful fundraiser for several nonprofit organizations, in addition to working as an advertising executive. She was a worship director for a local mega church, served on an architectural team in charge of building a community center in Palm Beach Gardens, as well as running a theater department at the same time. Bobi has dedicated 20 years working in nonprofit radio.

It was 11 years ago when Bobi discovered her life’s purpose, working in senior living. Bobi has experience in many aspects of senior living from dining to memory care, life enrichment and administration. Her greatest desire is to enable seniors to live the best chapter of their life at Watercrest. She believes in creating a culture where residents can create meaningful relationships and discover new possibilities.

Outside of work, Bobi has a 16 year old son. They enjoy fishing, traveling, snorkeling and hitting the gym together.



Dawn found her way into healthcare over 20 years ago while caring for her grandmother who had dementia. She witnessed firsthand the compassion and kindness of the staff in the nursing home where she lived and truly admired their work. It was at that time that that Dawn decided to make a change of career. She left a sales and marketing position in New York City’s Garment Center to work with the elderly.

Dawn proudly had the good fortune to hold various positions with leading senior living organizations such as Sunrise Senior Living, CareOne Long-Term Care, Chelsea Senior Living, Oasis Senior Advisors and Discovery Senior Living. She served most of her past 20 years as an Executive Director, but also held positions as a Senior Executive Director, Nursing Home Administrator, Mentor and Training Specialist and Operations Manager. Dawn is a leader that is passionate about working closely with seniors and their family members, providing excellent customer service, creating an engaging environment for my team members and acting as a mentor to those around her.

Dawn is married to her husband Stuart and together they have a 15 year old son named Jack. In her spare time you can find Dawn at the beach, shopping, exercising and doing yoga. She also loves to bake and go fishing with her family.

MaryAnn Howell

MaryAnn Howell,
Executive Director – Winter Park, FL

MaryAnn brings over ten years of Senior Living experience to her role as Executive Director. Her love for seniors was fostered from a very young age. “I remember visiting assisted living communities with my church group as a child. While other children cowered into my Sunday school teacher’s legs, I felt drawn to those wrinkles of unknown origin. I don’t know if it was the warmth in their hugs, wisdom in their faces, or sheer appreciation of someone wanting to visit with them that drew me in, but it was that very feeling that engulfed my soul for the many years to follow.”

Before joining Watercrest Winter Park, MaryAnn worked at another senior living community for 8 years achieving high census and strong financial results. Her servant leadership builds strong teams that drive remarkable results with stewardship, integrity and a culture of caring. MaryAnn is a licensed Assisted Living Administrator, former Florida Department of Elder Affairs core training speaker, Board of the Case Manager Symposium of Florida and an active member of Florida Argentum.

MaryAnn has been married to her husband Reggie for 25 years. They have been blessed with three sons; Donovan, 29 years old, Zachariah, 28 years old and Tony Ray, 21 years old, who are all pursuing college degrees at the University of Central Florida in Orlando, Florida. MaryAnn enjoys relaxing on the beach, cooking, theme parks and spending time with family and friends.