Bobi Kruemberg

Bobi Kruemberg,
Executive Director – St. Lucie West, FL

Bobi grew up in the snowbelt of northeastern Pennsylvania. Soon out of college, she grew tired of the cold and made Florida her home over 20 years ago. Bobi comes to Watercrest with an incredibly diverse background. She started her career in TV broadcasting and theatre production while simultaneously managing restaurants to pay the bills. Early on in her career she began to branch out into many different avenues with a strong motivation to contribute to the betterment of something bigger than herself. Bobi was a successful fundraiser for several nonprofit organizations, in addition to working as an advertising executive. She was a worship director for a local mega church, served on an architectural team in charge of building a community center in Palm Beach Gardens, as well as running a theater department at the same time. Bobi has dedicated 20 years working in nonprofit radio.

It was 11 years ago when Bobi discovered her life’s purpose, working in senior living. Bobi has experience in many aspects of senior living from dining to memory care, life enrichment and administration. Her greatest desire is to enable seniors to live the best chapter of their life at Watercrest. She believes in creating a culture where residents can create meaningful relationships and discover new possibilities.

Outside of work, Bobi has a 16 year old son. They enjoy fishing, traveling, snorkeling and hitting the gym together.

DAWN OSTERWEIL

DAWN OSTERWEIL,
EXECUTIVE DIRECTOR – NAPLES, FL

Dawn found her way into healthcare over 20 years ago while caring for her grandmother who had dementia. She witnessed firsthand the compassion and kindness of the staff in the nursing home where she lived and truly admired their work. It was at that time that that Dawn decided to make a change of career. She left a sales and marketing position in New York City’s Garment Center to work with the elderly.

Dawn proudly had the good fortune to hold various positions with leading senior living organizations such as Sunrise Senior Living, CareOne Long-Term Care, Chelsea Senior Living, Oasis Senior Advisors and Discovery Senior Living. She served most of her past 20 years as an Executive Director, but also held positions as a Senior Executive Director, Nursing Home Administrator, Mentor and Training Specialist and Operations Manager. Dawn is a leader that is passionate about working closely with seniors and their family members, providing excellent customer service, creating an engaging environment for my team members and acting as a mentor to those around her.

Dawn is married to her husband Stuart and together they have a 15 year old son named Jack. In her spare time you can find Dawn at the beach, shopping, exercising and doing yoga. She also loves to bake and go fishing with her family.

Blake Patterson

BLAKE PATTERSON,
EXECUTIVE DIRECTOR – COLUMBIA, SC

Blake grew up in the small town of Laurens, SC. Throughout life his parents taught him the importance of respect and caring for others. He has always been close to his family and spent many Sundays going to church and then to his grandparent’s house for the day. It was the days spent there where he really found the true meaning of caring and serving others. Blake watched as his grandmother would work all day to make everyone comfortable and happy. This is the vision he brings to being an executive director. We have to strive to make our residents and associates happy, comfortable and joyous each and every day.

Blake attended the University of South Carolina in Columbia, SC. After college he started his career working in hospice and this is where his love for senior living began. He then had the chance to work as a marketing director for an assisted living and memory care community. He noticed the importance of front line staff as being a critical part of a communities success. After working a couple of years in marketing, Blake was given the wonderful opportunity to become Executive Director.

Blake then moved on to Independent Living and was the Executive Director. Although, a different type of community, he found that one thing remained consistent. To be a great leader you have to develop the right team to work with you. Yes, front line staff still was very critical in a communities success. He was then awarded the opportunity to be a regional director of sales for the state of South Carolina where he led nine communities sales and marketing.

Blake is very excited to join the Watercrest Columbia as Executive Director where he knows wonderful times are ahead.

Blake has been married for 10 years to Brooke who is a nurse practitioner and professor at The University of South Carolina. They have two children: Hadden Claire age 4 and Briggs age 1. He enjoys traveling, South Carolina Football games and spending time with his family. He also enjoys playing golf when he can find time.

Collin Baranick

Collin Baranick,
Executive Director – Sarasota, FL

Collin’s calling to senior living, inspired by his close relationship with his beloved grandmother, Alma, began during his early teen years. In 1997, Alma fell ill with pneumonia and due to complications, was in and out of hospitals for the next two years. During this time, while being exposed to many different healthcare settings and professionals, Collin saw both the good and the bad in senior healthcare. Collin realized there was a need for better care, and this need sparked a fire in Collin that wanted to deliver the absolute best care and service to the senior population.

Collin graduated nursing school in May of 2010 with plans to immediately enter the senior living industry. He started as a floor nurse for a large senior living provider in Ohio. It was this first-year nurse management position that laid the foundation for all the future opportunities and experiences in Collin’s senior living career. To this day, Collin is known for saying, “it is the front-line staff that will ultimately decide a community’s success.” Collin remembers being a floor nurse working the long nights on the third shift, and this helps him relate to how demanding and vital their roles are. Having this experience instills a desire within Collin to help them grow and overcome their challenges.

Before becoming an Executive Director with Watercrest Senior Living, Collin served in a role as Wellness Director with a large senior living provider in Hilton Head Island, South Carolina. This position took Collin to many of the company affiliate communities throughout the southeast. During this time, he gained experience in things such as improving community culture, staff training, and quality assurance, and at the same time, helping the various communities as Wellness Director, create an operation that delivered exceptional service to its residents and families. In his travels, Collin was often blessed to travel with the company’s leading executives, where he received invaluable learning lessons and experiences that are still guiding him to this day. Collin’s first Executive Director’s position came just two years after starting with the company. Collin is known to say, “I felt like I got 10 years of experience in 2.” These experiences exposed Collin to the “big picture” of operating a senior living community and sparked a strong desire to continue to grow and learn so he could have a more substantial and overall impact on the lives of seniors.

In recent years, Collin has gained valuable industry knowledge, having experienced the groundbreakings for the construction of new community buildings, the staffing of those new buildings, and the exciting grand openings of the new senior care communities. As the Executive Director, Collin opened two new communities “from the ground up” in South Carolina and Florida.

Now again, as Executive Director at Watercrest Senior Living, Collin is implementing his startup process of building new teams and creating a positive, team-centered culture where all members are not only encouraged, but charged with adding value and collaborating to fulfill the company’s vision and goals. For Collin, seeing the residents move into a new state-of-the-art facility, building relationships, socializing with new friends, creating new groups, and taking ownership of their new home while experiencing the best of the best service will be some of his biggest joys as Executive Director at Watercrest Senior Living.

Collin is originally from a small farm town in southern Ohio and currently lives in Sarasota, Florida. He is blessed with the wife of his dreams, Brittany, and their two little girls Ava, 5, and Mila, 3. Collin and Brittany fell in love with the gulf coast when they moved here in 2017 and are planning to call it home forever.

MaryAnn Howell

MaryAnn Howell,
Executive Director – Winter Park, FL

MaryAnn brings over ten years of Senior Living experience to her role as Executive Director. Her love for seniors was fostered from a very young age. “I remember visiting assisted living communities with my church group as a child. While other children cowered into my Sunday school teacher’s legs, I felt drawn to those wrinkles of unknown origin. I don’t know if it was the warmth in their hugs, wisdom in their faces, or sheer appreciation of someone wanting to visit with them that drew me in, but it was that very feeling that engulfed my soul for the many years to follow.”

Before joining Watercrest Winter Park, MaryAnn worked at another senior living community for 8 years achieving high census and strong financial results. Her servant leadership builds strong teams that drive remarkable results with stewardship, integrity and a culture of caring. MaryAnn is a licensed Assisted Living Administrator, former Florida Department of Elder Affairs core training speaker, Board of the Case Manager Symposium of Florida and an active member of Florida Argentum.

MaryAnn has been married to her husband Reggie for 25 years. They have been blessed with three sons; Donovan, 29 years old, Zachariah, 28 years old and Tony Ray, 21 years old, who are all pursuing college degrees at the University of Central Florida in Orlando, Florida. MaryAnn enjoys relaxing on the beach, cooking, theme parks and spending time with family and friends.

Shannon Dattilo

Shannon Dattilo,
Executive Director – Newnan, GA

Shannon is a born and raised Floridian, born in Fort Myers, but grew up in Arcadia, Florida.  Shannon graduated from Mercer University in Macon, GA with a degree in Theology with minors in Accounting and Spanish. While in college, Shannon met the loving husband, Vince and have been married for 25 years. Currently, living in Peachtree City, Georgia.  Shannon and Vince have been blessed with three children, a son Christian, 22, a son Addison, 21, and a daughter, Maggie Jo, 19.  In Shannon’s free time, you’ll find her at a soccer field watching one of her kiddos or taking a leisurely golf cart ride on the miles of paths we have in our community.

Shannon has spent her entire working life in sales and management. With the opportunity to become a part of the Watercrest family, she feels that God has led her to use her experience and skills to truly serve the residents and their families. Shannon was fortunate enough to have had a grandmother and great aunt that were influential in her upbringing and feels that she honors them every day as she strives to serve our residents and families.

Ann D. Beasley

Ann D. Beasley,
Executive Director – Macon, GA

  • 28 years in healthcare
  • Director of Home Health company with United Way for 2 years
  • Started with GA Baptist as Manager of Materials Management. From there moved up to Director of Support Services which managed, Dietary, Housekeeping, Maintenance, and Material Management for 1 year and then stepped in to Assistant Nursing Home Administrator.
  • I then got my license and took the Administrator position.
  • 8 years with GA Baptist Healthcare and 2 years as a Home Health Director
  • 18 years as a Licensed Nursing Home Administrator


Originally from LaGrange, GA. Have lived in Warner Robins, GA for 11 years.

Married to Alan, with 4 children and 9 grandchildren 8 boys and 1 little girl. I grew up in a large family with 4 older brothers and no sisters.

Director of the Children’s Dept. at The Bridge Church in Warner Robins, GA and I teach Pre-school Sunday School.

Hobbies: Support animal rescue, love spending time with my entire family and my 2 dogs. we love SEC football and we are a house divided. I’m a GA Bulldog and my husband is an Auburn Tiger. Love to take trips on our Harley to the mountains and the beach is my happy place!

Tammy Mullins

Tammy Mullins,
Executive Director – Market Street East Lake

Tammy Mullins brings more than 20 years of senior living experience to her new role. She has held multiple positions in the senior living industry across the country, including business office manager, business office trainer, assistant executive director, executive director, operations specialist, and regional director. She is a Certified Director of Assisted Living (CDAL) and a Certified Dementia Practitioner (CDP) as well as a trainer for Dementia Dialogues and a licensed Assisted Living Administrator in the states of South Carolina, North Carolina, Virginia, Tennessee and Florida. She loved traveling to different communities as an operations specialist and a regional director but was missing the one-on-one relationships with associates and residents, she decided to return to the community level as an executive director where she oversees the daily operations of the community and provides support to each department. Her goal is to meet and exceed company expectations and ensure the needs of each associate, resident and individual in the community are met while being an asset to Watercrest as they work to redefine the Senior Living Industry. She is looking forward to building strong relationships with residents, families and associates at Watercrest Indian Land.

Tammy is originally from Clemson, South Carolina area and is best known for her infectious constant smile. She holds a degree in Business Management but specialized in Healthcare Management. Her career sent her to Florida for a few years, but she returned to the Carolinas at the beginning of 2020 and calls Charlotte, North Carolina home. She developed a passion for seniors at a young age. She was raised primarily by her grandmother and that deepened her respect and love for helping seniors, so she made it her career. Tammy believes that the road she has traveled in her life has prepared her to be an advocate for assuring that her residents have the best quality of life possible.

When Tammy is not working you will find her traveling with her husband Allen who she adores and has been married to for twenty-one years or spending time with her two daughters Tiffany & Summer and her five adorable grandbabies Crimson, Karder, Dallas, Jaxon & Michael ranging in age from three to sixteen. She also can be found pulling for her favorite football teams the Clemson Tigers or the Dallas Cowboys on Saturday and Sunday.

LORESA SMITH

LORESA SMITH,
EXECUTIVE DIRECTOR – SANTA ROSA BEACH, FL

Loresa comes to Watercrest with a fourteen year career in Healthcare, with five years of sales and marketing experience. She works tirelessly to to ensure her residents experience the best quality of life. Loresa is a strong believer that one simple act of care toward seniors has an amazing domino effect on their overall wellbeing, joy and happiness. “When I witness these acts of care from a personal assistant, dining server, director or executive, it reminds me why I’m in this industry,” she said. “We have the opportunity to not only change lives, but change families. What a privilege we carry!” 

In her home life, Loresa enjoys spending time with her husband fishing and tailgating at football games. She has one daughter who she spends time with at every given opportunity, often going shopping and spending time at the beach. One of her greatest joys is laughing and playing with her beautiful 8-month old granddaughter, Parrish Ann.

JANELL DUNN

JANELL DUNN,
EXECUTIVE DIRECTOR MARKET STREET PALM COAST

In 2011, Janell lost her best friend and mentor, her mother, to cancer. They both shared a deep love for seniors. Together when visiting her Grandmother at a nursing home as a young girl, Janell fondly remembers how she and her mother would end up visiting with all of the patients, not just her grandmother.

After the passing of her mom, Janell embarked on a lengthy journey of trying to find herself. An integral part of her journey was the realization that after working in corporate America in the insurance industry for the previous 12 years, Janell was not happy in her profession. She longed to work in an industry that brought joy to her life. Little did she know she would put her social work degree to use in senior living.

Janell, a firm believer that everything in life has a purpose, recognized that her greatest pain of losing her loving mother brought forth a blessing in disguise. Without her experience of having to walk through difficult steps of caring for her mother, making tough medical decisions about her health care, and experiencing all of the emotions that comes with caring for a sick loved one, Janell wouldn’t have the first-hand knowledge needed to serve her resident’s families with as much compassion, empathy and love as she now does. Often times she has to fight back tears while supporting a hurting family because she knows exactly the place they find themselves in.

Janell entered senior living with a tremendous desire to make a change in the lives of her seniors. Her journey began as a Director of Activities. She excelled quickly in this role soon after serving as an onboarding mentor for new directors, and after two years Janell took over her own building. Her desire “to really help people” has grown into her passion and goal to ensure her residents live a better life in her care than what they lived prior to moving in. You will often hear Janell testifying on how senior living has changed her life! She knows it sounds cliché but doesn’t shy away from saying, “It is truly my pleasure to serve our seniors. I feel like it’s a part of my purpose here on earth. I am one of the privileged people that get to go to work excited & loving what I do every single day.”

Janell has two sons Brenden and Bryce who are both in high school. She loves spending time with them talking, laughing, and watching movies. They enjoy watching new movies on the Thursday night before opening weekend. Janell and her boys enjoy traveling, including cruises and vacations to amazing destinations such as Cozumel, Cuba, Dominican Republic, Grand Cayman, Jamaica, Saint Maarten and throughout the United States.