Marc’s calling to senior living began in 1991 during a volunteer experience that instilled a passion for ensuring excellence in serving seniors.

Prior to assuming executive leadership roles, Marc honed his skills working with some of the nation’s leading health care providers developing a depth and breadth of knowledge in start up and turnaround initiatives, sales, and operations management. As VP of Sales and Marketing, Marc developed the “RISE model” to drive a collaborative approach to strategic planning. Working with teams in identifying opportunities for improved performance Marc has launched reorganization strategies resulting in explosive census growth during times of economic downturn and industry-wide occupancy decline.

As a first time Chief Operating Officer and then President and CEO of a regional operating company, Marc focused his efforts on cultivating Servant Leaders. By inspiring trust his teams enjoyed dramatic improvements in Net Operating Income (NOI), record high occupancy levels, and won numerous national awards for excellence. Marc was honored to receive the Servant Leadership Award from his peers in recognition of his significant contributions in successfully driving culture change across the company.

Today, Marc brings to Watercrest Senior Living Group more than 20 years of accomplishment in acute care, long-term residential, and outpatient settings. Leading a team of well established industry experts in the design, development, and operations of senior living communities, Watercrest’s new community development pipeline is approaching $500 million and more than 30 communities throughout the southeast.

When asked what the he believes is the key to success? Marc is quick to say, “Our people.” Adding… “Our collective values will determine the extent to which our collective vision is realized.  Being a beacon of quality in senior living is the result of welcoming, caring for, and serving others.”

Marc holds a Bachelor of Science degree in Physiology from Virginia Tech and is currently considering thesis topics in completion of a Masters in Health Care Administration from Pennsylvania State University. Additionally, Marc is driven to publish the “RISE Model” as well as other practical applications of Value Centered Leadership for aspiring executives. Residing in Vero Beach, Florida, Marc is blessed with the love of his life, Kathryn, their son, Chandon, daughters, Palmer and Saylor.



When presented with the opportunity to enter the senior living industry in 2007, Joanie was thrilled to bring her 25 plus years of leadership experience to serving seniors. She is a seasoned operationally oriented CFO with a successful track record of bringing financial discipline and leadership to each of high growth, well-established, startup and turnaround situations. Joanie brings to Watercrest Senior Living Group the ability to make immediate improvements on cash flow, operating efficiencies, financial reporting and controls, human resource utilization, and strategic planning. She oversees Watercrest’s finances with the highest level of compliance, integrity and credibility in financial reporting. Joanie has comprehensive, in-depth knowledge and experience across all Corporate Finance functions, accounting, Treasury, Risk Management, Information Systems and Human Resources. Drawing on her relationships with clients, investors and bankers, Joanie brings significant experience to Watercrest Senior Living Group in M&A and raising capital (private equity, private debt, bank debt and bond financing).

Joanie has built very strong teams using her keen ability to recognize talent and develop and mentor associates. Her passion is to share her knowledge and best practices with her teams enabling them to excel and attain their personal goals. She has a Servant heart and works tirelessly to improve systems and trains continually to ensure excellence. “I understand that everything I do as CFO should ultimately translate into higher quality of care for our seniors.”

Joanie holds a Bachelor of Science in Business Administration from Georgetown University in Washington, DC and a Masters of Business Administration from the University of Southern California. Joanie has been married to her husband Phil for 37 years. They have two wonderful children, daughter Jackie who received her bachelors from University of the Arts and is Web/Graphic Designer for Chandon Nicholas and a son Blake, who received his bachelors from Savannah College of Art and Design and is currently studying gunsmithing. Joanie and Phil enjoy their home on the water and traveling to exotic places whenever Phil can get Joanie off the golf course.

Whitney Lane

Senior Vice President of Operations

Whitney’s journey into senior living started in 2005 when she received an offer to join a large senior living provider as a Regional Nurse. During this time, she soaked up any knowledge she could about the industry, seniors, dementia and Alzheimer’s disease, as well as leadership. This knowledge would later become very helpful to her own family once her grandmother was diagnosed with Alzheimer’s disease.

Whitney has continued to work within the senior living and long-term care industry. Most of her roles were as a regional nurse for senior living companies but she also spent some time working as a nurse educator for a long-term care pharmacy. The positions that Whitney has held over the years have helped her to grow as a leader and an educator within this industry. She seeks to continue growing in her own knowledge and development while also wanting to inspire others to grow and develop in the areas that excite them. Whitney believes in bringing excellence to everything that she does and enjoys inspiring others to do the same.

Whitney holds a Bachelor of Science degree in Speech Pathology, a Bachelor of Science degree in Nursing, and a Master of Science degree in Social Work. Whitney will start her Master of Science in Nursing program in the Fall of 2018.

Whitney resides in Germantown, Tennessee with her loving husband Shawn and their three children Ayden, Cooper, and Dylan. In addition to enjoying spending time with her family, Whitney enjoys being active within her community. She graduated from Leadership Germantown in 2017. She regularly volunteers for the City of Germantown in which she lives. She has served on city commission boards as well as served as the Engagement Chair for the Alzheimer’s Association’s Longest Day Event.



Rose’s experience in sales and marketing extends over twenty years, with proven consistency in improved profitability and quantifiable results. Her career in senior living began in 1999 at a premier assisted living and dementia care community in Palm Harbor, Florida, where she successfully grew and maintained a stable census for five years in a highly competitive market.

“A clear understanding of the consequential effect between operations and sales is essential to the success of an effective marketing plan and sustained profitability,” says Rose. A desire for comprehensive industry knowledge, coupled with passion for serving seniors, led her to attain proficiency in assisted living administration, resident services, budget planning and procedure development. Driven by a commitment to generate a positive impact in challenging environments, her achievements include significant census growth and exceeding business plan expectations in independent and assisted living communities from 99 to 450 units.

Her leadership style is based on a foundation of trust and total commitment to community, residents, families and associates. “I believe that community success is built upon a foundation of God given talent, commitment and passion – and teamwork is the keystone that solidifies its structure,” says Rose.

A Certified Senior Advisor and Florida Assisted Living Administrator, her accomplishments have been recognized by industry leading companies and include numerous sales, operational and customer service awards. Her talents for sales growth, census management, and market strategy have resulted in company-wide implementation of personally developed annual business and marketing plans, competitive analysis, and sales event planning practices.

Rose and her husband Chet have been married over thirty-eight years, and have lived in Florida since 1985. Blessed with two sons, Jarrod and Justin, and a daughter, Holly, they enjoy family gatherings and getaways whenever possible.

Michael Marlow

Michael Marlow,
Vice President of Sales Education

After over a decade of successful direct medical sales with Bristol Myers-Squibb, Mike was approached by an unfamiliar company, Hillhaven and an equally unfamiliar industry – senior living. At the time, Hillhaven was the largest provider of skilled nursing services in the country and their Vice President of Sales had heard Mike speak at a national conference on wound care. The topic was “An Atypical Approach to Selling Wound Care Products” and this Vice President wondered if this unique selling approach would translate to senior living. The answer was “yes” and Mike’s 28 plus year career in senior living was off an running!

Mike has served in various roles of increasing responsibility in this industry with which he had fallen in love. These roles range from Regional Sales Director to National Sales Training Manager to National Vice President of Sales. But no matter the role, there has been one consistent  theme throughout. “We must see and engage with people as the unique individuals that they truly are and then sell to that uniqueness. Always remembering, if we cannot sell them, we cannot serve them!” And service has been at the heart of Mike’s dedication to our wonderful industry and he often talks about how blessed he feels to have found a career that scratches his servant leadership itch. “Working with salespeople who help our direct customers make the best choices for themselves or for their loved ones is a huge responsibility and challenge.” But by utilizing the atypical selling behaviors contained in Mike’s programming, salespeople are empowered with a highly ethical approach to selling which also has been proven to be extremely effective.

Mike has also presented at over one hundred national and international conferences throughout his career. He is also a nationally published author and the on-line version of Mike’s sales training program was awarded the “Best of the Best” Award by the Assisted Living Federation of America in 2014.

Mike is a proud graduate of the University of Kentucky with a degree in communications and marketing and also holds a certificate in pedorthics from Oklahoma State University. Mike lives in Louisville, KY and has been married for 35 years to his wife, Julie and counts as his greatest accomplishments, his two children, Bradley and Jill!

Bradley is a Physical Therapy Assistant at Beacon Orthopedics in Erlanger, KY. Bradley and his wonderful wife, Lauren have also allowed Mike and Julie to experience the joys of grandparenting. Avery is 4 and Owen is almost 2. Dr. Jill White was recently married to the love of her life, Tyler and is an Occupational Therapist at Skyline Medical Center in Nashville, TN.

Mike is also very active in his church having served as a Sunday School teacher for the past 20 years, mostly with pre-teens. Other activities include running, biking and recently, pickleball.


Julio Trejo,
National Director Of Culinary

Julio has 25 years of experience in the hospitality and senior living industries, and a proven track record of introducing new products that greatly exceed expectations for nutrition and taste.

Julio’s career in senior living began in 2004 when he worked as a Food Service Director for Brookdale Senior Living and as a Regional Dining Specialist and Corporate Chef for a Texas Senior Living Operator, directly responsible for implementing and following the culinary standards and overseeing the culinary operations of 42 communities in 9 States.

The greatest lesson Julio has learned in his professional career has been to treat others as you would want to be treated and to confide in your team. He also believes that the greatest successes have come from learning and growing with his team. Julio truly feels that there hasn’t been a day he hasn’t been excited to go into work because of the people he works with and the company’s culture.

His favorite thing about working with Watercrest Senior Living is how the leadership team is genuinely interested in taking care of their associates and making them better today than yesterday.

Additionally his advice for those interested in the industry is to never stop learning and to challenge themselves to be better every single day. The greatest lesson Julio has learned in his twenty five years of experience is that the power of a positive attitude carries extraordinary results.

Julio holds a Bachelor of Science in Hospitality from the University of Georgia. He and his amazing wife Helena are blessed with daughters Isabella, Daniela and Fernanda. The Trejo Family resides in Tampa Florida.

When he’s not working, he enjoys spending time with his wife, and their friends and family. They also enjoy new culinary experiences in Tampa and traveling to new beaches and cities.



Combining 24 years of commercial development experience, Mark Chilcott joins our team as a champion of a collective vision to develop a new generation of assisted living communities. Our relationship began when his company, PlazaCorp Realty Advisors, Inc., a commercial real estate development company based in Kalamazoo, Michigan, retained Watercrest to provide the necessary advisory, leadership, and management services for PlazaCorp to enter the senior living industry. Working together, a close relationship was developed based on the mutual commitment to honor and serve others and a shared understanding that a servant leader culture is the key to success.

Prior to joining WATERCREST, Mark’s development consulting company, namely Chilcott Development Services, LLC, successfully completed several flagship economic redevelopments. For seven years, his company specialized in brownfield redevelopment, financing, development and leadership services to developers and local governments.

During Mark’s eleven years as Principal/Vice President of PlazaCorp Realty Advisors, Inc., he built and led the operations team responsible for leasing, accounting, and property and construction management. Specializing in acquisitions and development, Mark and his team transformed PlazaCorp from a three (3) person company with four (4) properties and thirteen (13) tenants to thirty-six (36) properties and over two hundred and fifty (250) tenants. The team successfully fought through and ndured the deep recession that began in 2008 and emerged from this period culturally and financially stronger. In this same period, Mark and his team even grew their holdings by acquiring numerous distressed properties.

Mark holds a Bachelor of Science in Commercial Recreation Management/Business Administration from Pennsylvania State University. He and his amazing wife Jan have been married for 18 years and blessed with daughter Mariah, step-children Trent, Tiffani and Tabrina.



Jeremy’s introduction to construction was through hands on field experience. He holds a Construction Management Associates Degree from Alamance Community College. He then attended the University of North Carolina at Chapel Hill where he studied Business.

From 2008 to 2015, he worked under the leadership of Benjamin Wilhelm, at the Shiel Sexton Company. Mr. Wilhelm instilled in Jeremy two life lessons. First, success is measured by how well you handle the cards you are dealt. Secondly, you must always love what you do.

In the last 16 years, Jeremy has managed over 450 million dollars’ worth of Construction projects. These projects have ranged from residential, government, and every aspect of commercial buildings.

At Watercrest, as the Vice President of Construction Management, Jeremy is responsible for overseeing the construction and design process from start to finish. His management responsibilities include design assistance, financial models, budgeting, contracts scheduling and asset management. His day to day role is to work directly with the entire Watercrest Team and their contractors, to ensure each project is delivered on time, on budget, and upholds the Watercrest quality standard. It’s through this culture and extremely high standard that he has happily found Watercrest home. It is a company that truly believes in every single member of their team and embraces everyone for what they bring to the table. For this organization, it’s not about another project breaking ground, it’s about building another home for the next Watercrest Family Member. It’s about community. It’s about care. It’s about making someone’s next home as comfortable, safe, and beautiful as their last.

Jeremy resides in Charlotte, NC. He is married to the love of his life, Kelly, and has two beautiful daughters, Kennedy and Lanie. Jeremy works hard to play hard. He enjoys his time with his family, traveling, attending sporting events and playing golf as much as possible.



Joni brings 18 years of experience in overseeing all aspects of financial operations. She has extensive expertise in financial reporting, accounting practices, cash management, accounts receivable, and accounts payable processes. She has a strong background in audit and possesses an in-depth knowledge of internal controls. Her skills ensure the accounting department operates at the highest level of compliance and integrity and works efficiently and effectively to support the other teams within the Watercrest family, as well as, our external business partners.

Joni’s tenure in Finance and Accounting has afforded her the opportunity to supervise and mentor her associates. She not only takes great pleasure in sharing her knowledge with her team but is exceptional in helping them to learn and grow under her guidance and direction. The greatest reward for Joni has been seeing her team members excel through promotions and additional responsibilities.

Joni holds a Bachelor of Science in Accounting and Finance from Florida State University and is a Certified Public Accountant with the State of Florida. Joni has been married to her wonderful husband Michael for 6 years. She and Mike grew up together in Florida. They enjoy spending time with family, watching sports, and share a love for fishing!

Shawn Lane

Shawn Lane,
Director of Information Technology

Shawn’s passion for technology can be traced back to his pre-professional days. Ever since getting his first computer Shawn has never stopped being passionate about learning everything he can about technology. Shawn brings over twenty plus years of information technology experience to Watercrest. Over the last ten years, Shawn has worked for manufacturing and logistics companies. He brings extensive IT knowledge of setting up networks, managing vendors, establishing processes and managing projects.

Shawn is looking forward to his next journey into the senior living space. Using his knowledge, he will drive Watercrest to the next level in using technology for its employees and residents. He understands the value of technology and the benefits that can transform an organization.

Shawn is originally from Charlotte, North Carolina and currently lives in Germantown, Tennessee with his best friend and loving wife Whitney. He has three sons Ayden, Dylan, and Cooper. In addition to enjoying spending time with his family, he regularly volunteers for the City of Germantown in which he lives. He has served on the Germantown Historic Commission and Bike, Pedestrian and Walkability Taskforce. He currently serves on the City of Germantown Education Commission.