Rose's experience in sales, marketing and market analysis extends over twenty-five years. Her career in senior living began in 1999 at a premier assisted living and dementia care community in Palm Harbor, Florida, where she successfully grew and maintained a stable census for five years in a highly competitive market. Driven by a commitment to generate a positive impact in challenging environments, her achievements include significant census growth and exceeding business plan expectations in independent and assisted living communities ranging from 99 to 450 units in size.
"A clear understanding of the consequential effect between operations and sales is essential to the success of an effective marketing plan and sustained profitability," says Rose. A desire for comprehensive industry knowledge, coupled with passion for serving seniors, led her to attain proficiency in assisted living administration, sales and marketing, resident services, budget planning, procedure development, and market development analysis.
Her leadership style is based on a foundation of trust and total commitment to community, residents, families and associates. "I believe that community success is built upon a foundation of God given talent, commitment and passion – and teamwork is the keystone that solidifies its structure,” says Rose.
A Certified Senior Advisor, her accomplishments have been recognized by industry leading companies and include numerous sales, operational and customer service awards. Her talents for sales growth, census management, and market strategy have resulted in company-wide implementation of personally developed annual business and marketing plans, competitive analysis, sales event planning practices, and market feasibility studies.
Rose and her husband Chet have lived in Florida since 1985. Blessed with two sons, Jarrod and Justin, a daughter, Holly, and two grandchildren, they enjoy family gatherings and getaways whenever possible.