Alltrust Insurance is an Employee Benefits Firm, headquartered in Palm Harbor with 4 offices in Florida. We are part of the Acrisure family, a national organization with 190 location nationwide, focused on excellence in insurance, risk management and benefits design.
Steve Hall is our Market President and Senior Consultant working with CEO’s, CFO’s and HR Directors to offer sustainable benefit packages that attract and retain top talent. Steve and his Team have a passion for the Assisted Living and Hospice market with Steve serving as an Executive Board Member of Tidewell Hospice and Pontus Health, a strategic alliance between Stratum Health System and Empath Health System serving more than 16,000 patients a year.
Steve Hall
“Working with the Watercrest Team to offer competitive benefits for their colleagues is a privilege we do not take lightly. From the moment we read the website and the commitment to Servant Leadership my team and I knew we were in for a great relationship. The leadership and employees are first class and the facilities are second to none.”
It is easy to say that our associates are our greatest asset but investing in our most valued asset goes beyond just words. It permeates the organization and drives the way we operate each and every day. An essential piece of our investment is the human resources, talent management, time and attendance and payroll system we selected. ADP Workforce Now fully integrates all these key functions and is accessed through a Portal that all our associates can access for real time information about their employment, career path, benefits and training. ADP understands that “work is about more than just getting paid – it’s about achieving something greater, every day.” ADP serves over 810,000 clients in more than 140 countries and has the size and experience to perfectly tailor the solution for Watercrest so we may serve our greatest asset, our associates.
Louise Cannizzaro
“At ADP, what we do is about people. We believe each person counts and the key to our growth and success comes from the strength of our client relationships. Watercrest’s similar dedication to their people and residents was clearly evident as soon as I met their team. With a common philosophy of how we run our businesses, there’s no doubt we’ll have a long and profitable partnership.”
Chandon Nicholas is a creative brand development firm focuses on web & graphic design, brand development, marketing strategy and public relations. Our individualized process features a customized path to showcase our client’s ability to differentiate and excel. Emphasizing a collaborative approach, we focus on defining an identity and merging all aspects of the brand, products, services and culture into a coherent and fully integrated product. Having received numerous awards since inception from acclaimed GD USA annual competitions, Chandon Nicholas creates and delivers value to clients through brand development.
Rose Pietras
“Marc and Joanie have demonstrated unparalleled dedication to understanding each market’s unique distinctions and the importance of creative collaboration toward delivering effective messaging to its audience. We share in Watercrest’s keen focus on brand integrity, competitive differentiation, clientele engagement, and consistent industry research; we are proud to be part of its vision.”
Dining RD’s commitment is to deliver unsurpassed service with loyalty and integrity as our cornerstones. As the nation’s largest dietary consulting firm, we strive to continually exceed our customers’ expectations by providing comprehensive leading-edge management, clinical and menu systems. Dining RD has both the technical capabilities and the experience necessary to provide superior professional service with a personal touch.
Linda Crandall RD, LD
”Our longstanding partnership with the Watercrest leadership team is highly valued and we are thrilled to be working together to bring consistent, high quality consulting and dietary systems to your communities. We look forward to growing with you!”
Far Out Solutions is an international technology management and service provider. We offer complete solutions for both business and residential client which make operating your IT needs affordable, manageable and effective for either a low monthly fee or on an as needed basis. Far Out Solutions provides a broad range of customized technical services such as managed services, networking, low voltage construction , project management, IT staffing, consulting, training, intranet/internet applications, third party hardware and software integration, voice and data services and more. Our philosophy is that business goals and business requirements should always drive technology investments. We believe that technology, when properly implemented and managed, has the capacity to significantly help an organization achieve its mission.
Zaid AlChalabi
“Far Out Solutions and I personally appreciate and are so thankful for our partnership with Watercrest. We share in one very important value, caring about our customers. It is always a pleasure working with Watercrest because of their mission to make the world a better place for so many. Their very important influence in the community and their commitment to their customers is never forgotten.”
COO of Far Out Solutions
Further’s Pricing Assistant is an innovative pricing intelligence platform designed specifically for senior living operators seeking greater clarity and confidence in market positioning. By delivering real-time competitive insights and replacing manual pricing research, Further empowers leadership teams to make strategic, data-driven pricing decisions. The platform supports stronger revenue performance, faster decision-making, and a more disciplined approach to pricing across portfolios.
Alex Smith
“We’re excited to partner with Watercrest Senior Living, a premier luxury brand that shares our commitment to thoughtful growth and operational excellence. We look forward to supporting their teams as a key partner in driving occupancy and revenue performance across their portfolio. Our continued collaboration with Kaleigh Petree—an early adopter of the Pricing Assistant platform—has been especially meaningful. Her innovative mindset and passion for elevating the senior housing industry make her an exceptional leader and partner.”
The Guardian Florida partnership has seven offices that efficiently serve the entire state and select areas of southern Alabama. Each office is led by a local president/owner, enabling us to be sensitive to local market conditions and to respond quickly as they change.
Keeping our leadership close to our customers means that you can get to Guardian decision-makers quickly and without the interference so often created by corporate red tape. No matter where in Florida you do business, Guardian Pharmacy has you covered.
The Guardian Pharmacy of Florida locations are part of a nationwide family of pharmacies whose support center is located in Atlanta, GA. Through a combination of solid acquisitions and greenfield startups, Guardian Pharmacy of Florida has carefully crafted a network of coverage designed to meet the needs of customers in every corner of our great state.
Like our colleagues throughout the U.S., we provide pharmaceuticals and pharmaceutical services to assisted living, skilled nursing and correctional facilities, to hospice programs and to behavioral health group homes.
Through our unique business model, we create value for our customers by combining local ownership with the strength of national support services. We work seamlessly to meet the needs of customers of all sizes and dimensions.
Brian Rosati
“Guardian is excited to be a partner with Watercrest. When we first met with the management teams at Watercrest, we knew their commitment to the residents matched the same mission Guardian has to the residents we service. This symbiosis made the two companies a natural fit in providing superior care to all of their residents!”
Founded in 2016 by former Green Beret and cardiothoracic nurse Michael Wang, Inspiren is a trusted leader in senior living safety and risk mitigation technology. It is the industry’s first complete AI-powered ecosystem, providing care teams with real-time alerts, fall detection, and ongoing care utilization insights. By delivering actionable, privacy-first insights, Inspiren strengthens resident safety, supports compliance, improves operational outcomes, and enhances resident dignity. Its technology is widely adopted by senior living providers focused on elevating care quality while protecting residents, associates, and communities.
Michael Wang
“Watercrest’s commitment to caring for seniors with intention and integrity strongly aligns with our mission at Inspiren. We’re proud to partner with a team that prioritizes proactive care, supports their associates, and creates communities where residents can live with greater confidence and peace of mind.”
Founded in 1981 and reimagined in 2012, Interior Design Associates, Inc. (“IDA”) is nationally recognized as a powerhouse in senior living interior design. With over 150 senior-centric projects under our belts, we understand that good senior living is really just good living… spaces that are not just beautiful and functional, but that enrich lives by inviting curiosity and conversation. Though we are based in downtown Nashville, TN, our projects span across the US. We have the ability to capture a local vibe such that residents are often surprised to learn that we aren’t their neighbors. At IDA, we take pride in designing and fully implementing spaces that provide functionality and longevity while remaining warm, elegant, and inviting.
Jen
IDA is blessed to have been part of Watercrest’s story from the very beginning. We partnered with Marc, Joanie, and the rest of the team on their flagship project in Orlando, Florida and on every Watercrest project since. Working with Watercrest is rewarding on so many levels; I find that Watercrest and IDA share a set of values that has cemented a very symbiotic relationship between our two companies over the years. Integrity, quality, ingenuity, and a strong sense of service are the ties that bind us, and extraordinary communities are our legacy.
Kit Media is a strategic digital marketing partner specializing in high-impact web design, SEO, and performance-driven online marketing. Their team blends thoughtful design with data-backed strategy to create digital experiences that elevate brand presence, strengthen visibility, and drive meaningful engagement. Kit Media works collaboratively with leadership teams to ensure websites and digital campaigns not only look exceptional, but also perform—supporting long-term growth, lead generation, and brand credibility in competitive markets.
Josh Ludin
It’s been an honor to be a trusted partner of the Watercrest family for nearly a decade, and we’ve never worked with an organization that puts so much emphasis on the mission. We feel blessed and proud to be part of the Watercrest story.
LifeBuilt Architecture is a design firm specializing in senior housing with over twenty-five years of experience in multifamily, retail, office and renovations. We provide an atmosphere of collaboration that benefits communities and the end users to our designs. Our experience has shown that great architecture is not just a production, but rather an evolution of ideas that grow from the base of all team members. LifeBuilt’s process brings the full spectrum of the designer, contractor, developer, user and engineer together to provide an honest approach to maximize the project budget, design and schedule in a manner that builds the foundation to what is called LifeBuilt Architecture.
LifeBuilt’s unique approach and experience results in not just the production of designs and construction, but strong relationships. Our process strengthens the bonds with our clients and our team members to provide a culture of trust that all relationships are built upon. These relationships are then leveraged to maximize both the experience of the design and process of its physical construction.
Ryan A. Lee
“I’m honored to be a part of the Watercrest team. From the beginning, Watercrest has shown a culture of trust, experience and expertise that exemplify their philosophy. I appreciate the working relationship and look forward to being a part of the creative vision for future properties!”
MBV Engineering, Inc. has served the State of Florida for over 30 years providing civil, structural, and environmental engineering services. Over the last 5 years, our firm has expanded to provide services within the southeastern US adding Georgia, South Carolina, and North Carolina. Our firm prides itself on our long standing reputation for the ability to complete high quality projects on time and within budget. We attribute this to our firm’s commitment to our clients and our team’s ability to quickly adapt to meet project milestones and budget requirements.
Todd Howder
“MBV Engineering is honored to be accepted into the Watercrest family and continues to be very impressed with the level of excellence and servant leadership provided by all of its development team members. Having provided nearly 35 years of engineering services for the development industry, we consider Watercrest to be one of the most prestigious, honorable and unifying companies we have had the pleasure of working with. We look forward to our continued partnership with Watercrest and being part of a family whose mission is to welcome, to care and to serve.”
Sagely is a leading provider of technology tools, marrying the power of software, data, and the human element to empower caregivers, elders and their families to improve the well-being of seniors. The Sagely Efficiency program and Enterprise features have been implemented in Watercrest Senior Living communities throughout the southeast. These tools measure and provide understanding of resident engagement, which improves the effectiveness of wellness programs and each resident’s journey to well-being.
“We are excited to bring Watercrest tools to help optimize their programs and are very much looking forward to growing together,” says Nicole Schroeter, senior director of business development for Sagely.”
Utilizing features such as the Family App, Sagely Prints, and Sagely TV Signage, strengthens family engagement and connections, improving the quality of life for residents. Engagement directors can streamline their workflows, save numerous hours on administrative functions, and spend more meaningful time with residents.
Mike Rethage
”Through our partnership with Watercrest, we can further accomplish our mission of helping residents live their best lives and provide the means to proactively communicate in a meaningful way with resident’s loved ones. Watercrest adapts to the needs of their residents and family members, and we are honored to help them serve older adults.”
Troy Social is a boutique agency specializing in social media management and content production. Our personalized approach dives deep into businesses, understanding processes and people to effectively communicate unique stories. When it comes to senior living, we prioritize patience, compassion, and a drive to share stories about and within communities, showcasing vitality and building trust. Troy Social strives to captivate audiences, cultivate loyalty, and elevate online presence.
Regan Troy
“Working hand in hand with the Watercrest family has been an absolute joy. From the moment I stepped into their world of senior living, I was greeted with warmth, compassion, and an unwavering commitment to serving others. Marc and Joanie’s leadership is nothing short of exceptional, embodying the true spirit of Servant Leadership. The Watercrest team’s dedication to excellence is evident in every aspect, from their top-notch communities to the genuine care they provide to residents and their families. It’s an honor to collaborate with such a remarkable organization, united by a shared passion for making a positive impact in the lives of seniors. Together, we’re creating a digital presence that reflects the heart and soul of Watercrest, and I couldn’t be more grateful to be part of their extraordinary vision!”
Walker & Company, Inc., a diverse Commercial General Contractor and Construction Manager, has been constructing buildings of exceptional quality in all segments of the Central Florida market since 1974. We have successfully completed over 30,000 multifamily units including more than 4,000 beds and units of Senior Housing including Independent and Assisted Living facilities and Skilled Nursing and Memory Care.
Lance Walker
“We are grateful to have been a part of the Watercrest team since the first project. When Marc and Joanie shared with us their passion for delivering quality projects with a high level of care for Seniors in Florida we embraced their vision and haven’t looked back. Our firms shared values and integrity in building relationships and in building great communities together is a true collaboration.”
WelcomeHome provides best-in-class technology for senior living and home care professionals. The company’s signature platform is a customer relationship management (CRM) software, providing mobile apps and integration with lead generation, medical, billing, and systems to make senior care operators’ lives easier. WelcomeHome is committed to empowering human connection through innovative, user-friendly solutions. For more information or to request a demo, visit www.welcomehomesoftware.com.
John Lariccia
WelcomeHome believes that great technology should feel like great hospitality: easy, intuitive, and personal. That is why we are proud to partner with Watercrest Senior Living.
Our partnership is built on shared missions of care and service, as we empower their teams with tools that support their work. It is a privilege to serve as their CRM platform, and we are grateful for their trust in us as they continue to redefine senior living.
Watercrest Senior Living Group chose Yardi Voyager because we needed a comprehensive solution with accounting, billing, clinical assessments, care management, and marketing features built into a single, business-wide platform. Because Watercrest’s Yardi Voyager system is hosted and managed by Yardi Cloud Services, we can focus on growing our business and not have to worry about setting up and maintaining the database infrastructure.
Eric Kolber
“We strongly value our relationship with Watercrest as they go beyond being a client and fully engage in the development process with Yardi,” says Eric Kolber, Vice President of Yardi’s Senior Housing division. “Watercrest’s input during software development is truly valuable and benefits all of our Senior Housing clients.”