ROBERT HARWOOD

Robert Harwood,
Executive Director Lake Nona

“Bob brings a highly successful skill set in senior living leadership and census development to Watercrest Lake Nona. Prior to entering the senior living industry eight years ago, Bob specialized in retirement planning for insurance and financial services fields for over 20 years. As a certified executive director and certified assisted living manager, he delivers focused expertise in marketing and operations. Before filling his new role as executive director at Watercrest Lake Nona, Bob successfully led his team through the opening of new buildings and achieved 95 percent occupancy in nine months as their community relations director.

Bob has followed Watercrest Senior Living Group for several years and has always been attracted to their passionate and ethical approach to senior living. He believes, “We should all be in this business for the mission and not the commission”. When he was 24 years old and started his career in insurance, his father bought him a gift. It was neatly wrapped, and he assumed it was a name plate for his desk. Much to his surprise, when he opened it, it read, “I AM ACCOUNTABLE.” Bob proudly boasts that it is still sitting on his desk today.

When Bob is not helping residents and staff, he enjoys spending time with his children and grandchildren, playing golf, riding his bike, and taking his bride, Tammy to a Disney Park.