rose pietras, director of market development

Rose's experience in sales and marketing extends over twenty years, with

proven consistency in improved profitability and quantifiable results. Her career

in senior living began in 1999 at a premier assisted living and dementia care

community in Palm Harbor, Florida, where she successfully grew and maintained

a stable census for five years in a highly competitive market.


"A clear understanding of the consequential effect between operations and sales

is essential to the success of an effective marketing plan and sustained profitability,"

says Rose. A desire for comprehensive industry knowledge, coupled with passion

for serving seniors, led her to attain proficiency in assisted living administration,

resident services, budget planning and procedure development. Driven by a

commitment to generate a positive impact in challenging environments, her

achievements include significant census growth and exceeding business plan

expectations in independent and assisted living communities from 99 to 450 units.


Her leadership style is based on a foundation of trust and total commitment to

community, residents, families and associates. “I believe that community success

is built upon a foundation of God given talent, commitment and passion – and

teamwork is the keystone that solidifies its structure,” says Rose.


A Certified Senior Advisor and Florida Assisted Living Administrator, her

accomplishments have been recognized by industry leading companies and

include numerous sales, operational and customer service awards. Her talents

for sales growth, census management, and market strategy have resulted in

company-wide implementation of personally developed annual business and

marketing plans, competitive analysis, and sales event planning practices.


Rose and her husband Chet have been married over thirty-eight years, and

have lived in Florida since 1985. Blessed with two sons, Jarrod and Justin, and a

daughter, Holly,  they enjoy family gatherings and getaways whenever possible.

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