joan (“joanie”) williams,

principal & chief financial officer

When presented with the opportunity to enter the senior living industry in 2007,

Joanie was thrilled to bring her 25 plus years of leadership experience to serving

seniors. She is a seasoned operationally oriented CFO with a successful track

record of bringing financial discipline and leadership to each of high growth, well-

established, startup and turnaround situations. Joanie brings to Watercrest Senior

Living Group the ability to make immediate improvements on cash flow, operating

efficiencies, financial reporting and controls, human resource utilization, and strategic

planning. She oversees Watercrest’s finances with the highest level of compliance,

integrity and credibility in financial reporting. Joanie has comprehensive, in-depth

knowledge and experience across all Corporate Finance functions, Accounting,

Treasury, Risk Management, Information Systems and Human Resources.

Drawing on her relationships with clients, investors and bankers, Joanie brings

significant experience to Watercrest Senior Living Group in M&A and raising

capital (private equity, private debt, bank debt and bond financing).


Joanie has built very strong teams using her keen ability to recognize talent and

develop and mentor associates. Her passion is to share her knowledge and best

practices with her teams enabling them to excel and attain their personal goals.

She has a Servant heart and works tirelessly to improve systems and trains

continually to ensure excellence. “I understand that everything I do as CFO

should ultimately translate into higher quality of care for our seniors.”


Joanie holds a Bachelor of Science in Business Administration from Georgetown

University in Washington, DC and a Masters of Business Administration from the

University of Southern California. Joanie has been married to her wonderful

husband Phil for 33 years. They have a 27 year old daughter, Jackie who is Web

Designer/Graphic Designer for Chandon Nicholas and a 24 year old son Blake, who

received his bachelors from Savannah College of Art and Design and is pursuing

his career interests in Interactive Design and Game Development. Joanie and Phil

enjoy their home on the water watching pelicans and dolphins whenever Phil can

get Joanie off the golf course.

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