joan (“joanie”) williams,
principal & chief financial officer
When presented with the opportunity to enter the senior living industry in 2007,
Joanie was thrilled to bring her 25 plus years of leadership experience to serving
seniors. She is a seasoned operationally oriented CFO with a successful track
record of bringing financial discipline and leadership to each of high growth, well-
established, startup and turnaround situations. Joanie brings to Watercrest Senior
Living Group the ability to make immediate improvements on cash flow, operating
efficiencies, financial reporting and controls, human resource utilization, and strategic
planning. She oversees Watercrest’s finances with the highest level of compliance,
integrity and credibility in financial reporting. Joanie has comprehensive, in-depth
knowledge and experience across all Corporate Finance functions, Accounting,
Treasury, Risk Management, Information Systems and Human Resources.
Drawing on her relationships with clients, investors and bankers, Joanie brings
significant experience to Watercrest Senior Living Group in M&A and raising
capital (private equity, private debt, bank debt and bond financing).
Joanie has built very strong teams using her keen ability to recognize talent and
develop and mentor associates. Her passion is to share her knowledge and best
practices with her teams enabling them to excel and attain their personal goals.
She has a Servant heart and works tirelessly to improve systems and trains
continually to ensure excellence. “I understand that everything I do as CFO
should ultimately translate into higher quality of care for our seniors.”
Joanie holds a Bachelor of Science in Business Administration from Georgetown
University in Washington, DC and a Masters of Business Administration from the
University of Southern California. Joanie has been married to her wonderful
husband Phil for 33 years. They have a 27 year old daughter, Jackie who is Web
Designer/Graphic Designer for Chandon Nicholas and a 24 year old son Blake, who
received his bachelors from Savannah College of Art and Design and is pursuing
his career interests in Interactive Design and Game Development. Joanie and Phil
enjoy their home on the water watching pelicans and dolphins whenever Phil can
get Joanie off the golf course.
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